Empowering India's Merchants and Traders with Digital Payments

Introducing Digital Apnao Vyapar Badhao, a campaign to empower India’s merchants and traders with digital payments. Three simple steps – that’s all it takes to get set up and the Confederation of All India Traders will help you get there. If you want to grow your business don’t miss this workshop!

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The digital revolution can make Prime Minister Modi’s less cash vision a reality.

Efforts of Government of India (GOI) to drive Prime Minister Modi’s less cash vision are timely and much needed to promote both economic growth and financial inclusion. Smart cities, smart governments, smart economies are in the midst of a digital revolution and the digital revolution is intimately entwined with electronic payments.

Read Excerpts from PRIME MINISTER Modi’s Mann Ki Baat Radio Address →
View PRIME MINISTER Modi’s Letter to CAIT →
View FINANCE MINISTER Jaitley’s Letter to CAIT →

An open and free digital payments market is good for India.

The cost of cash is significant. Through payment neutrality and the cooperative efforts among consumers, businesses and the government, Indian society as a whole will gain tremendously by the increased adoption of digital payments.


True independence for India is a digital economy free from cash.


With less cash, everyone wins.

Consumers get security and convenience while spending more safely and flexibly

Merchants enjoy larger average sales, decreased costs, and access to a larger customer base

Online and mobile transactions create new revenue streams and extend reach of goods and services

Financial inclusion in the formal economy for more consumers and businesses

Government generates more revenue through tax

5 percent growth in cashless transactions saves India more than Rs. 500 crore annually

CAIT is determined and committed to enhancing acceptance.

The Confederation of All India Traders (CAIT) has organised more than 150 conferences, seminars, round tables and workshops since 2015 in over 30 cities across the country through which it was successful in educating and reaching over 20 lakh traders to adopt digital payments.  CAIT continues to make the adoption of digital payments in the pursuit of a better India a top priority.

Organise More Workshops, Seminars, Trainings, and Trader Conferences

Adopt Cities/States to Drive Cashless Policy

Engage With Academics, Economists, and Think Tanks

Traders Around the Country Reached by Creating Trader Leader Champions

Where we're going, and where we want to be. 

Making digital payment acceptance a reality for India.

More than double the number of establishments accepting digital payments in India from 11 lakh to 25 lakh
Target 1 crore establishments accepting digital payments in 5 years
Combine payment-neutral free market programs and government policies to facilitate the incentives and partnerships

Less Cash societies are well known in the world for their positive effects on economic growth as a result of the opportunity to promote financial inclusion. To learn more read the full Less Cash Roadmap book.